Here at Bismarck Magazine we decided to get with the times and get techy!! For those of you who haven't had a chance to see our latest issue, let me explain. We paired up with Agency Mabu to bring you augmented reality (AR). For many this is something totally brand new, however, it's actually been around for quite some time.
For those who don't know what AR is, it uses visual content which is super imposed into digital content. The digital content could be graphics, sounds or just visual or audio content that improves the world around them. These content pieces come together to enhance the user's experience by bringing still images and video together to create content that comes to life.
Through Augmented Reality, the consumer can now be engaged in multiple ways, through print, video, and graphics. As the producer of a product or mission we can now get more information to you, the consumer, in a much more engaging and interactive way.
Our photos in this gallery come to life!! All you need to do is 5 quick and easy steps:
1. Log in to the Google Play Store or The App Store
2. Search for the Layar App
3. Download the app
4. Scan over the "AR" enabled photo
5. Watch the video